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With the recent spread of large screens on building walls and digital signage on platforms and pillars at stations, video streaming in a variety of sizes is becoming increasingly popular in various environments. Due to this, video production needs for such environments and the development of spaces that create new experience value through video viewing are rapidly on the rise.

UN-SCALABLE VISION was jointly launched by DENTSU LIVE, which has one of the highest levels of expertise and knowledge in Japan in the development of video content and visual experiences, and IMAGICA GROUP, which provides a variety of creative and technological services in the field of visual communication. By integrating the creativity and technology of the two companies, this solution creates new visual experiences optimized for each environment.
SOLUTIONS
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SOLUTIONS USE CASE 1
LARGE
EXHIBITIONInternational Events & Large Exhibitions
We offer optimized content essential to the production of large-scale events and stages, as well as visual experiences on super-large screens in any aspect ratio.
Entertainment effects that need advanced integration, such as acting, lighting, sound, and holography, are also available. -
SOLUTIONS USE CASE 2
SYMBOL MONUMENT/
OUTDOOR VISIONSymbolic Monuments & Outdoor Large Screens
We propose optimum hardware and production according to the specific space characteristics, such as facilities' atriums, outdoor large screens, building walls, station pillars, trains, and stores, assuming that they will be linked to the environment and fixtures.
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SOLUTIONS USE CASE 3
URBAN DEVELOPMENT/
ARENACommunity & Arena Development
Screen content has been increasingly used in various facilities that support communities, such as multi-functional urban complexes and IoT-based next-generation smart arenas. We offer large-screen effects and content that contribute to regional vitalization and sustainable growth.
SIMULATOR
UN-SCALABLE VISION SIMULATOR
Technological advances have increasingly led to unique and complex stage productions, typically featuring larger and more sophisticated LED lighting displays as well as integrated combinations of stage sets with video and lighting elements. This entertainment solution can be used to simulate the event production environment or final presentation at the planning stage, allowing greater precision and efficiency in the development process.
FEATURES
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Quality
Enhanced production quality through integration of staging elements
Multi-functional integration of staging elements enhances synergy benefits. This maximizes overall production quality.
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Efficiency
Efficient and inexpensive pre-checking
Previsualization avoids costly pre-checking and validation processes.
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Sharing
Images are shareable among all stakeholders
Simulation-based workflows allow specific outputs to be shared among all stakeholders.
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Rapid
Feedback in real time
Real-time rendering enables instantaneous visual checking and modification.
WORKFLOW
- 01
Space design
SimulationThis solution streamlines the experimental process of designing a stage and audience space for the venue and uses simulation to optimize the spatial design and equipment layout. It provides a comprehensive design verification that extends to lighting and video equipment. The simulation environment is incredibly close to the real thing, thanks to features such as real-time perspective switching and VR-based previews.
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Production design
simulationThis multi-function solution visualizes stage productions combining video, lighting, sound, and stage equipment and can be used for testing in a highly realistic environment that is almost identical to the actual performance space. Simulation of timelines and camera work further enhances stage production quality. The solution also supports multi-team collaboration as well as virtual rehearsals.
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Onsite
operationThis solution builds an on-site operation system based on simulated data. Central control over lighting, video, and sound systems allows for efficient stage direction. Real-time processing enables ongoing onsite calibration of stage effects.
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